Curious George - Roku Takeover
Understanding that the living room is a fundamental area of growth and where most of our consumption of Hulu happens – I created a system where a PNG banner can seamlessly integrate into the wallpaper environment. The background feels as though it's ever-changing as the characters create different scenes. Simulating a perfect look and feel for the demographic – kids. The takeover was effective for 3 days and made a total of 9.000 subscriptions.
The Goal
Drive engagement of Curious George for Hulu and non-Hulu users
Drive promo subs through an extended free trial (2 months of NOAH/SASH (no Showtime), 1-week flight) to non-Hulu users