Curious George - Roku Takeover

 

Understanding that the living room is a fundamental area of growth and where most of our consumption of Hulu happens – I created a system where a PNG banner can seamlessly integrate into the wallpaper environment. The background feels as though it's ever-changing as the characters create different scenes. Simulating a perfect look and feel for the demographic ­– kids. The takeover was effective for 3 days and made a total of 9.000 subscriptions.

 
Before: Original look and feel of the generic Roku style design.

Before: Original look and feel of the generic Roku style design.

After: Original look and feel of the generic Roku style design.

After: Original look and feel of the generic Roku style design.

 

The Goal

  1. Drive engagement of Curious George for Hulu and non-Hulu users

  2. Drive promo subs through an extended free trial (2 months of NOAH/SASH (no Showtime), 1-week flight) to non-Hulu users

hmt-tv-devices-v3.gif
 
 
Screen Shot 2018-07-09 at 11.13.44 PM.png