The Walking Dead - Daryl Dixon

In a captivating quest to put the spotlight on Daryl Dixon from The Walking Dead, we launched a OOH and DOOH campaign with the goal of creating an undeniable magnetic pull towards this deeply complex character. To maximize visibility, captivate potential viewers, and engaged with the show audience. We used assets from the marketing shoot of Daryl to the Eiffel Tower from the show's production.

Led creatively the animation and key art breakouts. Additionally, oversaw finishing and QC assets against media buys, ensuring successful technical deliveries in a timely manner for domestic and international purposes considering localization. 

Role: Creative Marketing.