Wu-Tang: An American Saga

Worked alongside Marketing Leads, Campaign Managers, and Project Managers, covering everything from pre-launch to post-launch, including the sustainment and evergreen phases, to ensure consistent messaging and visual integrity. My responsibilities involved complex media buys, including OOH, Digital Out-of-Home (DOOH), social media, and digital banners. Additionally, I supervised the development of key art breakouts, working closely with in-house teams, external agencies, and OOH vendors to maintain strict compliance with brand guidelines, design systems, and technical specifications across both digital and print media.

Role: Design Team Lead