Fountain of Youth

For Fountain of Youth, the creative approach focused on capturing the spirit of discovery, mythology, and globe spanning adventure through a premium 360 campaign designed for Apple TV+. The work balanced cinematic scale with emotional intrigue, translating the film’s treasure hunting narrative into a visual system that could evolve fluidly across every audience touchpoint. From early concept development through final execution, the campaign emphasized elevated world building, collaborative creative leadership, and a meticulous attention to tone, atmosphere, and storytelling detail.

The campaign extended across key art, Apple TV surfaces across Living Room and Mobile, digital and social, OOH, DOOH, retail, and experiential moments, creating a connected ecosystem that invited audiences deeper into the mystery behind the film. Each execution was crafted to feel immersive and transportive, reinforcing the sense of wonder, danger, and adventure at the heart of Fountain of Youth while maintaining the sophistication and clarity expected from the Apple TV brand.

Role: Global Art/Design Director