Grand Turismo - Social

In a captivating quest to put the spotlight on Daryl Dixon from The Walking Dead, we launched a DDOH campaign with the goal of creating an undeniable magnetic pull towards this deeply complex character. To maximize visibility, captivate potential viewers, and engaged with the show audience. We used assets from the marketing shoot of Daryl to the Eiffel Tower from the show's production.

Role: Creative Director.

 
 

Key Art Reference

 

DOOH
A few in-situ placements from the media buy allocation.