Hulu Rebrand

I worked with the internal in-house team and external agency on Hulu's rebranding, focusing on showcasing Hulu Originals as thought-provoking as they’re one of the primary reasons for the company's acquisition and retention of viewers. Ensured that IPs were visually stimulating and aligned with design systems for this go-to-market phase.

Onboarded agencies and internal teams with the updated best practices for Print, AV, OOH, DOOH, Social, Digital, and CG projects. Fostering style guides that supported exploration, production and finishing.

Role: Design Team Lead