Hulu Lifestyle Photoshoot
The overall approach was to connect with the viewers on a deep and emotional level, motivating them to subscribe to or remain as healthy users of Hulu. I wanted to engage with the viewers not only with the adequately content but also through an elegant and modern cinematographic approach, the lighting and composition were associated with high emotional engagement situations – to ensure spontaneous and organic atmospheres, conducted by a selected diversity of the cast. It took place at different locations, carefully curated, where most of the consumption happens — replacing the forced photography with a new, emotional, and lively direction allowing the audience to experience the emotions of the cast and participate in the action of streaming TV.
Role: Creative Direction, Art Direction.
Landing Page & Presentations
The lifestyle assets are been used throughout different Hulu platforms.
Multimedia
Hulu Events
Through time these assets where able to represent Hulu around the world, showcasing the company to outward facing purposes and business to business. Ensuring Hulu will have the right representation across multiple platforms.
Brand Imagery
This organic, light infused style maintains a cohesive look and a subtle Hulu brand presence across the multitude of content. It’s an own-able but simple style that can be extrapolated across any platform.
