Only Murders In The Building - Season 2

A unique series that has garnered critical acclaim (Rotten Tomatoes #1 Show of 2021!) I translated marketing initiatives with both our in-house team and external agencies for the creative development and distribution of key art and AV across various platforms, ensuring all campaign elements conformed to rigorous brand guidelines, design systems, and technical specifications for both digital and print mediums. My role involved transforming intricate media buys into impressive 360-degree executions, covering all phases of the campaign lifecycle from pre-launch through post-launch, including sustainment and evergreen phases, to guarantee consistent messaging and visual consistency.

Additionally, I collaborated closely with media teams to optimize the OOH/DOOH placements of national print and digital campaigns across top market placements, guided by campaign budgets and creative strategies.

Role: Design Team Lead