Only Murders In The Building - Season 1

Led and provided the creative vision for the robust multi-market OOH & DOOH spanning Los Angeles and New York City with a mix of large, bold units coupled with plenty of street-level formats for added frequency in the marketplace.

Selena Gomez, Steve Martin, and Martin Short cast a wide net in pulling in audiences, showcasing this outstanding cast while communicating the blending of genres Mystery and Comedy was the north star. The Saul Bass key art animation style to the shot selection glued together these complex media buys.

Worked in conjunction with Greenhouse (the Hulu internal creative team) for the DOOH and with external agencies for the OOH placements. Utilized full-motion creative to tease & build anticipation for the series premiere. Below are a few examples.

Role: Creative Direction, Art Direction.