Welcome To Chippendales

Worked with our talented in-house team and external agencies, supporting marketing leads vision from a GFX/VFX POV, we orchestrated an extraordinary 360-degree campaign. This ambitious endeavor included capturing the cast during a dynamic marketing shoot, fulfilling media buys for OOH, DOOH, and digital platforms, which ultimately adorned our team with several prestigious Clio awards among other accolades. We meticulously developed a comprehensive graphic package, style guide, and set of best practices that were instrumental across all facets of the campaign for internal and external teams.

Our journey also entailed a strategic alignment with the show's emblem right from production, ensuring a cohesive transition into both print and digital mediums. This harmonious integration was pivotal in crafting a marketing campaign that not only resonated with but also enhanced the viewer's connection to the show. The result was a seamless and immersive experience that bridged the gap between marketing and entertainment.

Developed live documents to track the creative progress of the campaign both internally and externally, ensuring timely deliveries aligned with campaign milestones.

Role: Design Team Lead